Following ET in New Mexico from North Dakota

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One of the only known Pizza Hut ET commemorative glasses in North Dakota’s Sheyenne River Valley.

Throughout last week I’ve been following the media trail of four friends — Andrew Reinhard, Richard Rothaus, Bill Caraher, and Bret Weber — who were mustered into a modern archaeological dig in New Mexico. The goal was to dig up a pile of ET Atari games that were buried after the craptacular game hit the shelves in 1983. When this game hit the shelves, it signaled the beginning of the end for Atari, as Atari lost (according to the Wikipedia page) over a half-billion dollars after buying the rights from Spielberg; over-producing a terrible game; and banking on the idea that customers would rip them from the shelves. They did, to a degree. But the video gamers returned them for a refund as well.

So I kept up with the social media and stories, noting to myself that the archaeology of ET Atari games was more popular than the actual 1983 game. I was also happy to read that Caraher made Rolling Stone. Check it out in the link here. CNN covered the story too. Daniel Politi of Slate.com also covered the story, as did Dominic Rushe of The Guardian, and NPR’s Morning Edition ran a story here. Eric Mack of Forbes covered Andrew Reinhard here (well, the picture is of Andrew). And The Onion covered it here.

The more local Fargo Forum ran a story on it here, too. And you can get direct, unadulterated coverage of the ET dig from Bill Caraher’s blog here. So while holding down the bunker in North Dakota, and while reading these stories, I would often take sips from the ET glass pictured here. The glass comes from my fiancée’s sister’s Valley City home. I think it was a thrift store find some time ago. I still have to set down and get an official oral history.


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